Friday, March 22, 2013
Wednesday, March 6, 2013
Information and Stories
"Audience show up for the information, but they stay for the stories"
This line which I came across here explains the simplest and only formula for attracting a following through communication. If you doubt that, just study a popular politician or spiritual guru or your favorite teacher.
This simple truth also applies to brands.
This line which I came across here explains the simplest and only formula for attracting a following through communication. If you doubt that, just study a popular politician or spiritual guru or your favorite teacher.
This simple truth also applies to brands.
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