State of Strategy

The Colbert Report
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I used to always wonder as to how the consumer would react were they to read one of the strategy documents churned by marketers in collaboration with their agency. Steven Colbert provides the answer in the video above. It is meant for a good laugh.

Ask anyone in the agency business(or clients) and they will tell you that only a handful of strategists and their output makes any sense. The rest in the words of Austin Powers is best described as 'Shagadelic, baby'.