The World Of Mobile

Sowing seeds by yiibu

View more presentations from Bryan Rieger.

Courtesy via Conrad Lisco

I couldn’t help post the above presentation for two reasons.

Reason 1: It is a great presentation of thoughts and stats that reinforces simplicity as the key to succeed in creating mobile experiences. 

Reason 2: We have been hearing the constant drone about the ‘future is mobile’. Yes, the stats are impressive and the projections even more so. Yes, at a socio-cultural-economic level the impact of mobile technology has been phenomenal. This is best represented by aid to Haiti or the service to farmers in India or m-pesa in Africa. And we know that this is just the beginning in this sphere of mobile activity.

However, brands have made very little headway in trying to tame this beast. There are examples though but they are more an exception than the norm. 

This wonderful presentation by a young strategist, Avin Narasimhan, is maybe just the answer brands need. He has provided an easy framework for us to look at people’s mobile behaviour and brands. The reason I am endorsing this POV is based on my personal experience in December 2009. In order to demonstrate the capabilities of my client’s mobile technology (3dSoc) to a prospective client, I had worked almost on the same lines as Avin has suggested in his presentation. I knew then that I had hit a sweet-spot in the approach to mobile for brands and so did my client. And when I came across Avin’s presentation sometime in 2010, it was a déjà vu of sorts.

I also think that the beginning of a new year (and a new decade) is a good time to place before you thoughts and information that I have collected on this interesting subject. So here goes: 

The amazing Mary Meeker sets the tone with some stunning stats and predictions here and here. By default most presentations today carry key slides from her presentation. Frankly, this has increased my annoyance quotient considerably, not at Mary Meeker but at these unimaginative hacks.

When an industry has astonishing growth figures, the VC’s cannot be far behind. Here’s the latest view from the highly respected Fred Wilson on the direction mobile is headed. It might seem predictable. But hey, you might want to know what the VC’s think for you to wrangle the all important $$$ with the sliver of an idea buzzing in your head.  

Academia too have strong views on the subject with MIT summing up 2010 neatly.

Youth form the largest base of mobile owners with 1.5 billion of them owning it across the globe. But do we know how they use it? For example, did you know that rural youth in India spend nearly 5 hours every day listening to music on their mobile? You can find such information about youth from across 65 countries in the amazing MobileYouth.

Tomi Ahonen is One of the leading experts on mobile and marketing. He is a rich resource of insights and information that one should tap into regularly.

Finally, the icing on the cake is this crystal-ball gazing effort on the part of guru’s on what mobile trends in 2020 will be like.

Let’s not go that far though. Let’s begin with 2011 and hope it truly ushers in the ‘decade of the mobile’. 

Happy New Year!

PS: More suggestions welcome

Bridging the gap: Madison Avenue vs Silicon Valley

Via George Nimeh

This presentation by John Keehler (Director of Interactive Strategy at Click Here ) is brilliant, balanced, insightful and extremely relevant.

Hedy Lamarr - Actress, Inventor and An Inspiration

Secret Communication System involves frequency hopping that helps radio signals to hop between 88 frequencies and intended to make radio-guided torpedoes harder to detect. (US Patent No 2292387 dated August 11 1942 and awarded to Hedy Kiesler Markey and George Antheil)

Hedy Kiesler Markey is none other than Hedy Lamarr whose picture is shown above and who was rightly called the ‘most beautiful woman in the world’. And George Antheil was an Avant Garde Music composer. Secret Communication System is the basis for modern spread-spectrum communication technology that is used in WiFi, cordless phones and cellphones.

Her life is best captured from a line in this post:

“Not only was she the first actress to simulate an orgasm onscreen in 1933, but her frequency-switching device (now known as frequency hopping) developed with partner George Antheil, is the technology upon which the cell phones are built."

I first came to know the incredible story of Hedy Lamarr from my Physics professor. This particular professor had an amazing ability to tell stories on just about any topic related to Physics. And you guessed right, the attendance to his class was always full.

Hedy Lamarr was of Jewish parentage. She was drawn towards expressive arts at an early age and entered the world of films (German) in the 1930’s. She married a German arms manufacturer who was also a Nazi sympathiser. In addition, he was an extremely controlling man and refused to let her continue her acting career. Instead he took her to meetings involving military technology with his partners and technologists. Hedy picked up lot of ideas from these meetings. In 1937 she fled Germany and her husband for USA as she completely despised the growing fascist menace in Europe.She became a very famous actress with films like Samson and Delilah, Boom Town, Tortilla Flat and many more to her credit.

While she pursued her acting career, she wanted to help in the war efforts to defeat Germany. It was this burning mission that made her develop ‘Secret Communication System’ involving frequency hopping with her friend the music composer, George Antheil. The invention was seen way ahead of its time. In fact it was put to use successfully for the first time during the Cuban Missile Crisis. And now in cellphones.

Why am I narrating the story of Hedy Lamarr?

The story of Hedy Lamarr can be one of inspiration for people with a ‘creative’ persuasion.

Hedy Lamarr symbolises the magic that happens when creativity meets technology. Coming from an ‘Expressive Arts’ background, Lamarr and Antheil were highly intuitive. They could harness the potential of a phenomenon into a useful application. What is remarkable about her achievement is that it happened at a time when there was a very clear demarcation between arts and science.

That demarcation, at least pertaining to the digital world, is crumbling fast today. By digital I loosely mean all things internet, mobile and emerging media. It is user-friendly and with interesting possibilities for brands and marketing. More importantly, I foresee a new kind of role likely to emerge in technology companies in the near future. It is that of a ‘Creative Officer’.

As a budding entrepreneur (ahem!), I have come across young engineers in Bangalore with incredible product ideas. Some of them have also started full-fledged companies. However, they are struggling to make the much needed consumer connect for them to succeed. Creativity is the magic that can add ‘soul’ to their product and help it connect with the consumers.

Hedy Lamarr once said, “All creative people want to do the unexpected.” Have fun with technology and you can do the unexpected in which ever field you are in.

(Image courtesy)