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Thursday, January 1, 2009

From the wonderful people at www.psfk.com

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V.Subramaniam (Subbu): When people ask me what I do, I drop words like experiment, creative, strategy, technology and intersection. I surely don't know what it means. If you have figured it out, do let me know. I am not complaining though as I have done some interesting projects for companies like Wipro Technologies, Nu Street Technologies, 3dSoc and Lenovo. Amidst all this there was even an attempt, unsuccessful one at that, to create an agency for the digital age in India with a friend of mine. I have also done numerous pro-bono projects that includes a winning nomination for an idea at http://www.good.is/. In my previous avatar I was an adman and a marketing bloke. Agencies like Ogilvy and JWT were adventurous enough to let me head all kinds of brands - from large ones like Unilever, BP to small local brands. BTW, these are the only two agencies I have worked for. As regards marketing, I stumbled into it during the internet (dotcom) boom days. It was a very good exposure with my then employers, JobStreet.com, kind enough to give me even an international exposure. Over to you.

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