Sowing seeds by yiibu
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Courtesy via Conrad Lisco
I couldn’t help post the above presentation for two reasons.
Reason 1: It is a great presentation of thoughts and stats that reinforces simplicity as the key to succeed in creating mobile experiences.
Reason 2: We have been hearing the constant drone about the ‘future is mobile’. Yes, the stats are impressive and the projections even more so. Yes, at a socio-cultural-economic level the impact of mobile technology has been phenomenal. This is best represented by aid to Haiti or the service to farmers in India or m-pesa in Africa. And we know that this is just the beginning in this sphere of mobile activity.
However, brands have made very little headway in trying to tame this beast. There are examples though but they are more an exception than the norm.
This wonderful presentation by a young strategist, Avin Narasimhan, is maybe just the answer brands need. He has provided an easy framework for us to look at people’s mobile behaviour and brands. The reason I am endorsing this POV is based on my personal experience in December 2009. In order to demonstrate the capabilities of my client’s mobile technology (3dSoc) to a prospective client, I had worked almost on the same lines as Avin has suggested in his presentation. I knew then that I had hit a sweet-spot in the approach to mobile for brands and so did my client. And when I came across Avin’s presentation sometime in 2010, it was a déjà vu of sorts.
I also think that the beginning of a new year (and a new decade) is a good time to place before you thoughts and information that I have collected on this interesting subject. So here goes:
The amazing Mary Meeker sets the tone with some stunning stats and predictions here and here. By default most presentations today carry key slides from her presentation. Frankly, this has increased my annoyance quotient considerably, not at Mary Meeker but at these unimaginative hacks.
When an industry has astonishing growth figures, the VC’s cannot be far behind. Here’s the latest view from the highly respected Fred Wilson on the direction mobile is headed. It might seem predictable. But hey, you might want to know what the VC’s think for you to wrangle the all important $$$ with the sliver of an idea buzzing in your head.
Academia too have strong views on the subject with MIT summing up 2010 neatly.
Youth form the largest base of mobile owners with 1.5 billion of them owning it across the globe. But do we know how they use it? For example, did you know that rural youth in India spend nearly 5 hours every day listening to music on their mobile? You can find such information about youth from across 65 countries in the amazing MobileYouth.
Tomi Ahonen is One of the leading experts on mobile and marketing. He is a rich resource of insights and information that one should tap into regularly.
Finally, the icing on the cake is this crystal-ball gazing effort on the part of guru’s on what mobile trends in 2020 will be like.
Let’s not go that far though. Let’s begin with 2011 and hope it truly ushers in the ‘decade of the mobile’.
Happy New Year!
PS: More suggestions welcome
