Tuesday, May 29, 2012

Social Media Revolution


At last someone made this video. It is a brilliant parody that rips apart the BS that mavens and zealots thrive in. 

Social Media and Digital are far too precious to be left in the hands of agencies and marketers.

Thursday, May 17, 2012

Two Things

I came across this wonderful concept called 'Story of Two Things' here. It is as follows:

A few years ago, I was chatting with a stranger in a bar. When I told him I was an economist, he said, “Ah. So… what are the Two Things about economics?”

“Huh?” I cleverly replied.

“You know, the Two Things. For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important.”

“Oh,” I said. “Okay, here are the Two Things about economics. One: Incentives matter. Two: There’s no such thing as a free lunch.”

I thought it was brilliant. I decided to put on my thinking cap(ahem) and come up with my version of Two Things in some very important areas.

Two Things about India
One: Satyameva Jayate (Truth always triumphs)
Two: Uh-oh

Two Things about Indian Media
One: Unbiased media nurtures democracy
Two: Uh-oh

Two Things about Brands
One: Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. (David Ogilvy)
Two: Uh-oh

Two Things about Digital
One: Digital is about doing stuff( and not about talking)
Two: Uh-oh

Over to you.

Tuesday, May 8, 2012


 "The greatest fulfillment is when you do something good for others" 

I would urge you to see this talk by Simon Sinek for NYC Creative Mornings. The greed and do-not-care attitude of management that plagues most organizations (and society) has a domino's effect that seems to be relentless. In this talk Simon Sinek gives the example of the US Marines on how to build self-confidence and a winning team. Everything he says has been extolled in our scriptures - the Upanishads in particular. But then who cares for our scriptures when our role-models are those who seem to be right out of a reality TV show and 24x7 news.BTW, is there a difference between the two?