Thursday, November 22, 2012

Social Media Guru

(Via. Courtesy Gavin Heaton)

Trust Onion to come with the best satire on social media. You cannot but agree with the dissection of social media gurus and agencies in this video as they are so true.

"Using your brains to think of an idea and your skills to implement it? That's the old model."

Another example: 

"Our firm was hired to expand SpeedStick deodorant's Twitter footprint. But they already had a Twitter feed -- and we of course had no original ideas. So we hired a separate company to create thousands of fake Twitter accounts designed only to follow SpeedStick. We were able to increase the number of accounts following SpeedStick from 300 to 900,000 in less than a week. And the best part is, all of these accounts were robots -- so we didn't have to tweet anything, because nobody was reading it."

The inevitable conclusion?

"Ideally, real human users will leave social networking altogether, and all that will be left will be thousands of robots, talking to each other, who we can then advertise to."


Tuesday, November 6, 2012

Viral Video


I cannot help but love stuff that takes a dig at things that marketers and agencies embrace with the passion of a zealot. The video above might be a spoof but I assure you it is not way off the mark. There are companies that help you get followers, likes, clicks and yes, even views. It is also a well-known fact that there are brands who use the services of these companies (abetted by agencies of dodgy reputation). When a marketer's performance matrix depends on the number of followers, clicks, likes and views acquired, what can you expect. 

In my opinion, there is only one viral that matters - 'has the product gone viral?'.