Tuesday, March 20, 2012



If only the client stretched the deadline a bit for you to develop that germ of an idea buzzing in your head. Sounds familiar? Been there often? Eh?

Fret not anymore. Help is at hand.

Share the video above and you might actually get the client to relax the deadline a bit. And if the deadline is relaxed, I hope you are able to be as creative as the kids in the video.

Tuesday, March 6, 2012

State of Strategy


I used to always wonder as to how the consumer would react were they to read one of the strategy documents churned by marketers in collaboration with their agency. Steven Colbert provides the answer in the video above. It is meant for a good laugh.

Ask anyone in the agency business(or clients) and they will tell you that only a handful of strategists and their output makes any sense. The rest in the words of Austin Powers is best described as 'Shagadelic, baby'.