So is the communication and the chips. Blogworld is abuzz with the ads created for the humble potato chips from Lay's by this very interesting and talented agency, Juniper Park. See the ad below and learn all about the campaign from Jason Oke.
While you are at it, also read this (again by Jason Oke) very amazing initiative on the part of Lay's to rope in more women to snacking with 'A Womans World'. Apparently, the trailer below has more than a million views on YouTube. Enjoy!