How do you tell the world that you have the fastest browser in the world?
You show it.
This is exactly what Google and their agency BBH NY did with their latest campaign for their Chrome browser. The campaign had an unusual beginning. They launched it with ‘behind the scenes’ video which has helped create incredible buzz online for the campaign as well as the browser. As Griffin Farley points out, this is a departure from the norm. Normally the ‘making of the ad’ video is released on the internet after the ad campaign runs its course in paid media as a way for agencies (and clients) to extend the story.
But then you can always expect the unexpected from Google and BBH. Sit back and enjoy this great work from them.