“I am to provide the public with beneficial shocks.” - Hitchcock
I love the term ‘beneficial shocks’. Wasn’t that the case in the brilliantly plotted moment seen above? In true Hitchcock style, there was unexpectedness and drama that magnified the tension for the unsuspecting victims (and audience). The tension was released by bottles of beer…er…the brand. A brand moment brand managers would die for.
BTW, I might be wrong about Hitchcock. Could it have been Woody Allen who scripted this?