Land Rover is a brand that tells stories through its product. It is a brand where the product is as daring as its user. A brand that places the product in users hands and lets them do whatever their imagination lets them to. Hey, I am talking about the huge of can of whisky in the video. What were you thinking?
Dan Weiden is one of the few people left in the agency business who talks sense. Not only does he talk sense, he has demonstrated it in the work created by his agency.
I picked up these two gems from the video.
"This business(agency) is about creating strong provocative relationships between good companies and their customers. Those relationships will then feed the business(sales). But you have to feed the relationship first."
"We are not in a place where we can chose between doing broadcast and interactive. That is ridiculous. It is like saying do you want the right hand or left hand. I want to use both my hands and some other appendages too. It is not a choice. It is just expanding the opportunities."
