I feel vindicated for having written this piece about chaos earlier.
I cannot but wonder why agencies are so chaos(and risk) averse when they are supposed to be a creative environment helping solve client's problems? Everything is buttoned down into a neat process with very little leeway for interesting creative expression. This also true of most organizations.
But then, is there a formula for chaos that will hopefully result in amazing creative work? In many ways formula and chaos are antithesis of each other. Therefore, do not expect a formula. Instead create an environment that will foster risk taking and adventure. This might result in the kind of chaos that will enable some amazing work to emerge.
In recent times, I have been fascinated with Valve. Their model of no bosses, no delegation, no commands should have meant collapse of the company. Instead, it is probably an interesting approach to creating chaos and great products. It has created for sure one of the hottest software companies in the world.