Showing posts with label Information. Show all posts
Showing posts with label Information. Show all posts

Wednesday, March 6, 2013

Information and Stories

"Audience show up for the information, but they stay for the stories"

This line which I came across here explains the simplest and only formula for attracting a following through communication. If you doubt that, just study a popular politician or spiritual guru or your favorite teacher.

This simple truth also applies to brands.