Monday, March 8, 2010

Ad Agencies! Bring back fun, audacity and dreams to the business

Below are two awesome speeches from the Ad Agency Association of America (4A’s) Conference on transforming the ad business. The speeches are raw, short and punchy.
Sean Boyle, Planner JWT NY (Courtesy and via @gapingvoid)

Boy, he does not mince words. More importantly, he not only rants but also gives valuable suggestions. He brutally dismisses all things shallow that is pulling the industry down and wants the fun back in business. 
Rishad Tobaccowala (courtesy Tim Malbon

This is an inspiring speech doing the rounds of blogosphere. Taking a leaf out of Silicon Valley companies, he says that only talent matters and that the ad business needs now is ‘builders’. He signs off beautifully by saying, “You came in with dreams, and now you stand with spreadsheets. Let’s get back to the audacity and the dreams, and the spreadsheets will fill up beautifully.”

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