Thursday, October 11, 2012

Why so serious?



People are taking themselves a bit too seriously, at least some of them. These ‘taking-themselves-seriously’ types are the root cause of most problems we see around us. And they are present everywhere.  The following examples might give you an idea as to what I am hinting at.

The West
We need to ‘civilize these natives’. Democracy at any cost and when it suits our purpose is the only answer. If oil is available in plenty, why bother about democracy?

Religion
My god is the only god. No, no…my god is the real god. And all you heathen, pagan and infidels are doomed to burn in hell. Just sign up for our god, you can get the best holiday package in heaven.

Indian politicians
We know what is good for the people even though we do not practice it ourselves. Only socialism and secularism can save this country from certain doom. Hey, our offshore accounts are none of your business. 

Indian media, intellectuals and assorted scoundrels…er…activists
If you don’t agree with us, you are nothing but a rabble-rousing right-wing pig. Only we know what is good for society. Accusing us of twisting truth? Hey, we are only exercising our right of free speech.

Marketers and their brands
Our mission is to propel the consumer into stratospheric heights in their quest of realizing their potential when they use our brand. BTW, can your CD’s come up with a ‘cutting edge’ birthday card for our CEO’s pet Chihuahua?

Agencies
Our proprietary ‘WTF Tool’ helps us distil the essence of the brand through a combination of lateral inversion and posterior penetration while scattering the ashes of whatever is left of the brand through an integrated media agnostic prism.

Phew!

Why do people insist on thrusting their belief systems onto others? Don’t they realize the futility of it all? Whenever I hear this kind of stuff, I just want to say one thing. Loosen up, guys. But then I know that this will only provoke ‘these types’ into a manic state making matters worse. 

Death is the ultimate leveler. It does not discriminate. It is said that moments before death, reality dawns upon people. This wonderful piece on the regrets of the dying is an eye-opener. In the end, all that matters is experiencing the joys of life. 

Lastly, the increasingly hostile atmosphere we see around the world is caused by bigotry. And bigotry can be attributed directly to these ‘taking-themselves-seriously’ types. 


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